The folks at Mythos Guru have produced a whopping twenty four question interview with Flagship's Max Schaefer. Here's a sneak peek:

10. What sort of marketing or advertising campaign are you planning towards the release of the game; we saw a huge advertising campaign for Hellgate, so can we expect to see something similar for Mythos?

No. It will be nothing like Hellgate, at least in the USA. Asia will be different, but here in the USA, we're working without a publisher and with only a small budget that is devoted to development. This leaves us unencumbered by artificial schedules and gives us the flexibility to do what's right for the game on our own time. So we're relying on a somewhat unconventional process of using lots of PR, word of mouth, and viral marketing techniques like the invitation system. By the time we're near launch, however, the process for localizing into Asia will be predictable enough to commit to some serious marketing, so it will probably be a more conventional launch there.

Check out the rest at the link above.