Gods and Heroes looks to have a retail price of $49.99 and is shipping on Feb 15, 2008 if you believe this listing by EBGames. Also, pre-ordering gets you some cool stuff:

COMMAND THE POWERS OF THE GODS! With the Gods & Heroes Pre-order, Details below and in the PDF's provided Embark on your journey to ancient Rome well equipped> Purchase Gods & Heroes: Rome Rising and receive:

* LIONHEAD HELMET: Known as the helmet of the great heroes of Rome, aligning the bravery of heroic feats with the symbolic prowess of the lion. Choose one of three class-specific versions: Gladiator/Soldier: Nomad/Scout: or Priest/Mystic. NEMEAN LION MINION: Command the King of Beasts in battle 16-SLOT INVENTORY BAG: The largest bag available in-game for all your loot and rewards. RESERVE YOUR CHARACTER NAME* (FIRST COME, FIRST SERVE): Stake your claim on a unique persona. RESERVE YOUR GUILD NAME* (FIRST COME, FIRST SERVE): Establish an exclusive identity for your group. EARLY ACCESS TO THE LIVE GAME: Enter and begin playing the game up to 5 days prior to release.

In store customers will receive a pre-order pack containing a codes and instructions on how to redeem these items. Online customers will receive an email containing a code and instructions on how to redeem these items. Please provide a valid email address when ordering online. Supplies are limited.

The inventory bag is a good thing. Starting out with no loot space is one of the things that makes being a newbie really suck. I hope the Lionhead helmet looks like something the Myrmidons wore in Troy.